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New York Fashion Week: Aveda for John Patrick Organics

Show: John Patrick Organic

Lead Hair: Odile Gilbert for Aveda

Aveda Lead: Dennis Clendennen, Dionysus, The Woodlands, Texas

The Look: Designer John Patrick says, “This season, I wanted to dig deep below the surface of Bohemian style, and create a free-spirited look that’s chic, pretty, and fresh. I was inspired by a photograph taken at the Krazy Kat Club in the 1920’s and sought to create of a dressy, “wholesome Bohemia,” defined by artistic endeavor and intellectual pursuit. The collection is bright and optimistic—true Bohemians are enthusiasts. It features a mix-match of happy, classic Bohemia and chic, wear-anywhere utility pieces. The mix-and-match strategy is signature Organic, but shows my wholesome, Bohemian point-of-view. What’s Bohemia without self-expression?”

To complement Patrick's inspiration, the hair look was a modern, playful take on Bohemian-chic. Hair is smooth and shiny on top with soft, free-flowing curls below the cheekbone and volume at the front—pulled back into a barrette, adding a girly touch.

Gilbert suggests recreating the look at home, “Prep hair with Aveda Phomollient™ Styling Foam and create a deep side part. Spray hair with Aveda Air Control™ Hair Spray and curl with a one-inch barrel curling iron. Brush through to create soft, full waves. Smooth the top of hair with Aveda Light Elements™ Shaping Wax to tame flyaways and achieve a smooth, modern finish. Lastly, twist the front curl back and secure with a barrette, adding Air Control™ Hair Spray for volume and hold.”

What do you think of the hair at John Patrick Organics?


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