WHO: Over 140,000 consumers nationwide

WHAT: On May 20, 2009, Kérastase aficionados will have the opportunity to indulge in a complimentary signature treatment and blow dry at over 750 participating salons.

Beginning May 15th, Kérastase will be sending out 150,000 e-vites to clients around the country. Clients will be encouraged to forward the e-vite to friends and family, as this event is for anyone who wants to take advantage of the special offer. The lucky recipients can make an appointment with the salon of their choice and on May 20th they will bring the printed e-vites to local participating salons to receive their FREE in-salon treatment and blow dry, valued at over $100. In addition, Mark Garrison Salon in NYC, Maxine Salon in Chicago and Joseph Cozza Salon in San Francisco will be treating clients like true VIPs. They will walk in on a red carpet and receive catering and refreshments upon entering the salon!

WHEN: Wednesday, May 20th, 2009

WHERE: Participating Kérastase Consultant Salons For salon locations call 877.748.8357 or visit www.kerastase-usa.com 

WHY: Free signature treatment and blow out? WHY NOT is a much more apropos question!