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V Magazine Predicts 2010 Beauty

V Magazine issue #60 – The Beauty Issue hits newsstands on Monday, July 7th but I was lucky enough to sneak a peek at one of the features: “Beauty 2010.” For it, V asked the world’s leading creative directors, makeup artists, and hairstylists to define what will be beautiful for the new decade. 2010 sounds like the future, and this is what it will look like.

0 Comments · 35 Views
Posted by eye4style on Friday, July 3, 2009 at 7:57 AM

Things I Need More of in My Life: C.O. Bigelow Mentha Tingling Foot Cream

This holiday is a WELCOME one for me (as I'm sure it is for you). It's been a particularly LONG and difficult week as I spent the past couple of days moving seven years of belongings (including ten boxes of beauty products...oh, the shame!) to a new apartment. While I did, of course, hire professionals (I'm not down with heavy lifting), between packing and moving boxes, the entire experience has still been beyond exhausting.

Blessedly, C.O. Bigelow's new Mentha Tingling Foot Cream arrived at my desk.  This peppermint oil-infused moisturizer is a heavenly treatment for anyone with warm, tired and/or overworked feet (i.e. me).  The scent is beyond invigorating and the tingle is super, duper refreshing. Honestly, right about now, I'd be happy to sink my entire, aching body into a tub full of this 'ish.

Snag a tube now for $14 or 2/$20!

 

 

0 Comments · 8 Views
Posted by eye4style on Thursday, July 2, 2009 at 7:21 PM

Say It Ain't So: Beyoncé and Tina Knowles Launch Sasha Fierce

$59.00 by House of Dereon at Dillard's

Oh, the horror of House of Deréon knows no limits. But Beyoncé and Tina Knowles just won't let up - they are merciless - in fact, Women's Wear Daily reported yesterday that the duo plan to launch a new brand for juniors, Sasha Fierce for Deréon, this fall.

Looking to capitalize on the singer’s alter ego and third solo album, “I Am…Sasha Fierce,” the collection pays homage to the singer's world tour. The line includes a full range of sportswear and accessories. The jewelry, shoes and eyewear, Tina added, “are really over the top” (really? What a surprise, Tina!) while the clothing is more a little more subdued to make the accessories stand out — a one-shoulder dress, black bodysuit, fake leather jacket with oversize collar, leggings and destructed jeans with mesh and lace details lining the ripped material.

The collection, Tina said, is “edgier and trendier and reflects Sasha Fierce’s daring and outgoing attitude.”  

Will you be shopping Sasha Fierce this fall?

2 Comments · 45 Views
Posted by eye4style on Thursday, July 2, 2009 at 7:59 AM

Sneak Preview! Top Secret Style Coalition Video Project

Last week, I had the pleasure of taking part in a Style Coalition video shoot with 14 other amazing fashion bloggers, including Carolyn Hsu of The Daily Obsession, Jean Pratt of Style Observer and project mastermind Yuli Ziv of My It Things.

The campaign will be released in the coming weeks, so stay tuned for more details on the project and my involvement! 

Special thanks to Dex New York stylist Scott Wasserman and makeup artist John Henry for creating the look above.

Photo Credit: Thomas Cantley

5 Comments · 34 Views
Posted by eye4style on Monday, June 29, 2009 at 6:49 AM

Link Love: Beauty Bloggers Web Tour


The Informed Makeup Maven talks Stila, MAC and Terra Firma Cosmetics giveways and reviews Make Up For Ever's HD primer and Camouflage Palette, and MAC's Moistureblend Foundation.

The Clinique Bamboo Pink Collection Giveaway at An Indian's Makeup Blog - ENTER TODAY !

Check out A Little More Beautiful for great giveaways like a LUSH Sweetie Stack Gift set and BB Dakota Pink Dress-Perfect for Summer!

If you are a blonde you'll want to check out The Advice Sisters review of Redken's Blonde Glam salon treatments and at-home products they are a must-have for Summer and all year long!

Beauty Anonymous gives you a look into the latest haute couture-inspired makeup collection by Chanel.

addicted to lipstick is having a Mac Honey Collection Giveaway hop on over to enter for you chance to win.

Fabulous Over Forty falls in love with a new Dior Designer Eye Palette.

eye4style loves the long lasting shine of Dashing Diva's new Gelife manicure!

Dao from My Makeup Blog found a good dupe of the coveted MAC 188 brush for cheap!

Glossypink shows you how to get The Hills' star Audrina Patridge's smoldering makeup look!

The girls over at Beauty in Real Life have another fab giveaway this week. Head on over to enter to win Perricone MD's Advanced Face Firming Activator, valued at $120!!!

Visit Lipgloss Break and enter to win Barielle Summer Sugar Rush Nail Polish Collection!

0 Comments · 19 Views
Posted by eye4style on Monday, June 29, 2009 at 6:05 AM

Sneak Preview: The September Issue

Anna Wintour, the legendary editor-in-chief of Vogue for twenty years, is undoubtedly THE most powerful and polarizing figure in fashion.

Hidden behind her trademark bob and sunglasses, she has never allowed anyone to scrutinize the inner workings of her magazine. Until now. With unprecedented access, filmmaker R.J. Cutler’s new film THE SEPTEMBER ISSUE aims to do for fashion what he did for politics in The War Room, taking the viewer inside a world they only THINK they know.

The documentary will open in New York on August 28th and nationally on September11, 2009 - but for a sneak preview, check out the trailer below!

 

 

0 Comments · 16 Views
Posted by eye4style on Saturday, June 27, 2009 at 6:02 PM

Link Love: Style, Sass & Substance

For this week’s best of Sass, Style & Substance & fashion news!

  • eye4style Summer sandals wreaking havoc on your feet? eye4style has some tips on making shoes more comfy!
  • My Women Stuff Lancome Declaring Indigo for Fall 2009 Pictures & Swatches.

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  • A Touch of Blusher A Touch of Blusher counts down the best summer 2009 makeup collections.
  • Eat Smart Age Smart Madonna’s and Kylie Minogue workout secrets.
  • Beauty Match Review: EZ Combs are WAY better than I expected
  • Splendicity Accessories Fall 2009 promises to be full of gorgeous details, if Christian Louboutin's new collection is what we can expect from the rest of the crowd.

image: Stock.xchg

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0 Comments · 10 Views
Posted by eye4style on Saturday, June 27, 2009 at 12:41 PM

Link Love: Web Snob

Stiletto Jungle found cream eyeshadow the really doesn't crease.

All About the Pretty gives us what’s in her Beach Bag this week.

Enter All Lacquered Up's giveaway and you could win bottles of Chanel Cosmic Violine and Mica Rose nail polish.

Allie is Wired has crazy celebrity teeth transformations.

Bag Bliss suggests a money-saving idea: How to Host Your Own Clothes Swap Party

Bag Snob exclusive: Speedy Sequin from Louis Vuitton, Snob or Slob?

Beauty Snob Falls for Bobbi Brown Fall Nudes collection!

Coquettedishes on UK's vending machine flats from Rollasole to save your tired clubbing stiletto-wearing feet.

Fashion Pulse Daily picks itscanvas favorites for June, ranging from hats to bags and shoes!

I'm Not Obsessed has to ask... do you think the shirt Kristin Cavallari wore while shopping is really worth $115?!

Check out Second City Style's recent 'He Said/She Said' about the recent ripped denim trend.

Shopping and Info loves the Chanel nautical stripe worn by Claudia Schiffer and Sienna Miller.

Going away for the weekend? Find out what to pack at StyleBakery.com

Stylehive has rounded up our favorite bright and colorful pairs of sunglasses, perfect for the brighter days ahead...

The Beauty Stop reports on the to-be-released Twilight Beauty Makeupfrom the makers of DuWop.

The Daily Obsession brings you the chicest finds under $50.

The Fashion Bomb compiles a fashion tribute to the late King of Pop, Michael Jackson.

The Jet Set Girls visit the Barbie Suite at the Palms Las Vegas.

The Shoe Goddess is completely enamored with these super hot Giuseppe Zanotti platform boots!

TheMakeupGirl visits the Ritz Carlton Spa in Marina Del Rey and has the best massage ever....

V-Style discovers an unexpected skin care product in extra virgin olive oil.

0 Comments · 19 Views
Posted by eye4style on Friday, June 26, 2009 at 5:30 PM

Should Beauty Brands Work With Bloggers?

 

Yesterday, Total Beauty CEO Emrah Kovacoglu ignited a firestorm in the blogosphere and on Twitter thanks to his most recent CEO Outlook newsletter, titled Beauty Brands Should Not Be Working With Bloggers... Essentially, Kovacoglu drives home the point that in this era of "Blogola" and FTC attention, it's dangerous for brands to work directly with bloggers and that it's more beneficial to rely on a liason to send products for review (that would be the Sneak Peek program, offered by Total Beauty, in case you were wondering).  In part, he says:

"We have developed a community of vetted bloggers who are impactful, truthful, and not compensated for their posts/reviews -- and we continue to monitor that community. We guarantee to get your products in the hands of the right bloggers, and that they will use your product as recommended, post about it on their blog, and review it on TotalBeauty.com. What we don't guarantee is whether it will be a positive or negative review. That fate falls upon the performance of your products."

As both a blogger and a social media professional, I have a pretty unique perspective and I disagree with Kovacoglu.  At Attention, I work with some of the leading beauty brands in the business and consistently, we counsel them on the value of building relationships with beauty bloggers and on the importance of continuing a conversation once it's begun.  On the other hand, Total Beauty's Sneak Peek program sends bloggers (there are well over 100 that are part of the network, though fewer participate in this program) packages of products (with no regard for whether they're a good fit for that blog), no press materials to give context to the product and no contact information for anyone at the brand. That isn't relationship building, it's one way communication (or as I prefer to call it, the antithesis of social media.)

Kovacoglu's CEO newsletter also stated that "However, whether you are a professional journalist or a blogger, publishers have a responsibility to hold true to ethical standards in journalism. It's not worth ruining a reputation or selling out in the short run for small amounts of money or free products."  

The beauty of the blogosphere in its diversity and here, Kovacoglu disrespected the network of bloggers that he created. Among the beauty bloggers that I know personally are lawyers, dermatologists, journalists and published authors.  To imply that they would "sell out" for free lipstick is absurd. In fact, if anything, bloggers are less inclined to cover a sub-par product - they're not as dependent on advertisers as traditional magazines are.

In case you were wondering, Kovacoglu DID respond to the uproar he caused about 12 hours later. His chosen communication vehicles? A mass e-mail to network bloggers (that was clearly cut and paste from separate documents) and a YouTube video with comments and ratings disabled. Essentially, he made it clear that he's not interested in engaging in a conversation. Yet again, this is one way communication. 

Several Total Beauty bloggers have posted editorials responding to yesterdays newsletter - to read a few, click herehere or here.

What do you think of Kovacoglu's editorial?

 

7 Comments · 217 Views
Posted by eye4style on Thursday, June 25, 2009 at 2:08 PM

Gorgeously Glossy: Dashing Diva Gelife Manicures

If a natural nail is your 'thang', meet your new BFF. Dashing Diva's Gelife Manicure is THE answer for gals who prefer a glossy, natural to nails.

During the Gelife mani, two coats of a soft, removable gel are applied (just like nail polish) and then heat-cured under a UV light after each coat. The gel immediately sets in the UV light, leaving a manicure (or pedicure) that lasts for up to two weeks and requires no drying time. In fact, the entire mani only takes about 25 minutes (a bit longer if you choose to go French...but why would you?) 

The Gelife gloss is UNBEATABLE and the mani lasts forever with no chipping. Best of all, the DD-exclusive formula causes no damage - in fact, because it contains calcium salt, Gelife can actually help strengthen your natural nails. It's truly amazing stuff!  

The only downside? Gelife does require some extra time to remove. Nails have to be soaked in pure acetone for 10 minutes before the gel begins to lift.

For more information or to find a salon, go to www.dashingdiva.com. The UV Gelife Manicure is $45, while a Gelife Pedicure is $60.

0 Comments · 334 Views
Posted by eye4style on Monday, June 22, 2009 at 10:29 AM